24 | Jim Tanner

Jim Tanner founded Just Good Advice with the goal of providing sound financial advice to ordinary people. In the story that takes him to Just Good Advice, we talk about his first fin-tech company from when the best way to transmit data was the fax machine; Morningstar, where Jim ran the sales team; and the realization for Jim that he wanted to create something to make investing simple for mainstream America: financial advice for the not-1%. We discuss the Value of Financial Advice from a paper written by David Blanchett (spoiler alert: ~1.5%) and the idea that in investing, you get what you don’t pay for (see this blog, and this shiny paper from Vanguard).